Counter Googeling

Good article at Trendwatching.com:

Companies 'googling' their customers to offer them personalized services.

I'll come right out and say it: I am using Google in that way already, and have been for a while. Mostly because I am a curious fscker. Now I have a good reason to quote if anyone wonders why I am reading up on them ;-)

Seriously though, I can see the benefit in this. So to my next hotel: I like seaside views, English breakfasts and comfy beds. *g*

[Via A Whole Lotta Nothing]