{"id":115,"date":"2003-12-08T01:37:06","date_gmt":"2003-12-07T23:37:06","guid":{"rendered":"https:\/\/weblog.bergersen.net\/jarle2\/?p=115"},"modified":"2003-12-08T01:37:06","modified_gmt":"2003-12-07T23:37:06","slug":"s%c3%b8kemotoroptimalisering-og-s%c3%b8kemotorer-og-sann","status":"publish","type":"post","link":"https:\/\/weblog.bergersen.net\/jarle\/2003\/12\/08\/s%c3%b8kemotoroptimalisering-og-s%c3%b8kemotorer-og-sann\/","title":{"rendered":"S\u00f8kemotoroptimalisering og s\u00f8kemotorer og s\u00e5nn"},"content":{"rendered":"<p>Var p\u00e5 et foredrag sist fredag, i regi av eForum Norge. Tittelen var <a title=\"5. desember\" href=\"http:\/\/www.eforum.no\/5__desember.htm\">Er vi i kl\u00f8rne p\u00e5 s\u00f8kemotorene<\/a><br \/>\nLyst til \u00e5 lese mitt lille uformelle referat?<\/p>\n<p><!--more--><br \/>\nDet hele startet med Jon Bing, han snakket om opphavsrett og de sakene som har v\u00e6rt pr\u00f8vet i forskjellige land. Stort sett bare skraping p\u00e5 overflaten og korte epistler som ting som s\u00e5vidt har med s\u00f8kemotorer \u00e5 gj\u00f8re.<br \/>\nS\u00e5 fikk Thomas Torjusen fra Sportmann ordet, og snakket mye og lenge om hvor ille s\u00f8kemotorene er. Spesielt fikk Kvasir gjennomg\u00e5 fordi de tar mer penger for oppf\u00f8ringen for \u00e5r 2. Han sammenlignet faktisk s\u00f8kemotorene med narkolangere. Vel, i dette tilfellet vet vi vel alle at det er snakk om kataloger som tar seg betalt for oppf\u00f8ringer. Han snakket ogs\u00e5 om s\u00f8kemotoroptimalisering, og selv om han ikke sa det direkte &#8211; innr\u00f8mmet han vel at de har gjort enkelte ting teknisk hos Sportmann som har gjort at de har d\u00e5rlig synlighet i s\u00f8kemotorene.<br \/>\nPetter Karal hos Kvasir brukte mesteparten av tiden sin p\u00e5 \u00e5 besvare sp\u00f8rsm\u00e5lene fra Thomas i sitt foredrag, noe som etter min mening var sv\u00e6rt skuffende. Jeg ville heller ha h\u00f8rt mer om hva han tror om fremtiden. Men han fortalte at Kvasir tar seg av 1.9 millioner s\u00f8k pr. m\u00e5ned.<br \/>\nTruls Berg hos Fast Search and Transfer fortalte at Fast != All the web, noe vi vel viste fra f\u00f8r av. Han fortalte ogs\u00e5 at i f\u00f8lge Forrester starter 70% av alle salg p\u00e5 nettet med et s\u00f8k. Og enda mer interessant, at 80% av de som ikke finner det de er p\u00e5 jakt etter ved s\u00f8k forlater nettstedet.<br \/>\nS\u00e5 var Bj\u00f8rn Tore Stig innom og sa noen f\u00e5 ord om Optimeta. F\u00f8r han ga ordet til en annen s\u00f8kemotoroptimaliserer.<br \/>\nLars Fitje hos B-Found overrasket med dagens mest interessant foredrag. Han kom faktisk inn p\u00e5 hvordan man kan optimalisere et nettsted for s\u00f8kemotorene. Var innom hva som regnes som spam, og hva som fungerer i dag. Det mest interessante for de som er interessert i \u00e5 v\u00e6re synlige p\u00e5 nettet og m\u00f8te kunden er at B-found har en s\u00f8keordsdatabase med over 270 millioner s\u00f8k, samlet over 4 \u00e5r. Jeg fikk ikke med meg alle s\u00f8kemotorene, men de jeg regner som de to viktigste her i Norge var med. (Google og Kvasir).<br \/>\nFrokostseminaret ble avsluttet av Per \u00d8ivind Gressum fra Hardware.no som presenterete en spesials\u00f8kemotor for de som selger datakomponenter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Var p\u00e5 et foredrag sist fredag, i regi av eForum Norge. Tittelen var Er vi i kl\u00f8rne p\u00e5 s\u00f8kemotorene Lyst til \u00e5 lese mitt lille uformelle referat?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,13],"tags":[],"class_list":["post-115","post","type-post","status-publish","format-standard","hentry","category-foredrag","category-internett"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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