{"id":159,"date":"2004-10-28T17:05:33","date_gmt":"2004-10-28T15:05:33","guid":{"rendered":"https:\/\/weblog.bergersen.net\/jarle2\/?p=159"},"modified":"2018-07-09T23:00:30","modified_gmt":"2018-07-09T21:00:30","slug":"bes%c3%b8ksstatistikk-og-nettkataloger","status":"publish","type":"post","link":"https:\/\/weblog.bergersen.net\/jarle\/2004\/10\/28\/bes%c3%b8ksstatistikk-og-nettkataloger\/","title":{"rendered":"Bes\u00f8ksstatistikk og nettkataloger"},"content":{"rendered":"

I den senere tid har jeg snakket med utallige selgere fra norske nettkatalogselskaper. Internettkatalogen.no, Nettkatalogen.no, Dinpris.no med flere.<\/p>\n

I tillegg til at selgerene hos enkelte av disse katalogselskapene fortsetter \u00e5 late som om de ringer for \u00e5 gj\u00f8re en gratis korrektur, s\u00e5 har samtalene i det siste dreid seg om bes\u00f8kstall.<\/p>\n

Det er nemlig ikke grenser for hvor godt bes\u00f8kt disse nettstedene er. Mange av dem opererer med bes\u00f8kstall som ville gitt dem topp 10 plassering p\u00e5 Gallups «RedMeasure» ukesliste<\/a> og m\u00e5nedsliste<\/a>.<\/p>\n

N\u00e5r jeg sp\u00f8r hvorfor de ikke er med p\u00e5 Gallup unders\u00f8kelsen har de alle en eller annen d\u00e5rlig unnskyldning. Stort sett mener vist mange at den rett og slett ikke er interessant, eller de hevder at ingen andre enn meg er interessert i s\u00e5nt.
\nUansett hva disse selskapene m\u00e5tte mene om Gallup, er det en kjennsgjerning at en unders\u00f8kelse gjort av et slikt selskap vil v\u00e6re mye mer objektivt enn statistikk for selskapene som er utf\u00f8rt av dem selv.<\/p>\n

Opplagstall for aviser, seertall for TV-stasjoner, lyttertall for radiostasjoner etc. er alle utarbeidet av de selskapene man g\u00e5r sammen om \u00e5 la gj\u00f8re unders\u00f8kelsene.<\/p>\n

Det som virkelig er interessant i denne sammenhengen er at av alle norske nettkataloger er det kun Kvasir, Gule Sider og Startsiden som faktisk er \u00e5 finne i Gallups nettunders\u00f8kelse.<\/p>\n

For mitt eget vedkommende sl\u00e5r jeg meg til ro med at det skyldes at Gallup ikke kommer frem til samme utrolige bes\u00f8kstall for disse katalogselskapene som de selv gj\u00f8r. S\u00e5 f\u00e5r det v\u00e6re opp til hver enkelt \u00e5 konkludere med \u00e5rsaken.<\/p>\n","protected":false},"excerpt":{"rendered":"

Foruten de tre st\u00f8rste nettkatalogene i Norge ser resten av bransjen ut til \u00e5 mene at objektiv statistikk ikke er n\u00f8dvendig. Samtidig bruker de alle bes\u00f8kstall i forbindelse med innsalg av sine tjenester.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13,15,16],"tags":[],"class_list":["post-159","post","type-post","status-publish","format-standard","hentry","category-internett","category-nettkataloger","category-telefonselgere"],"yoast_head":"\nBes\u00f8ksstatistikk og nettkataloger - 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