{"id":227,"date":"2005-12-07T01:29:43","date_gmt":"2005-12-06T23:29:43","guid":{"rendered":"https:\/\/weblog.bergersen.net\/jarle2\/?p=227"},"modified":"2005-12-07T01:29:43","modified_gmt":"2005-12-06T23:29:43","slug":"deling-av-kunnskap-i-n%c3%a6ringslivet-et-stort-dilemma","status":"publish","type":"post","link":"https:\/\/weblog.bergersen.net\/jarle\/2005\/12\/07\/deling-av-kunnskap-i-n%c3%a6ringslivet-et-stort-dilemma\/","title":{"rendered":"Deling av kunnskap i n\u00e6ringslivet – et stort dilemma"},"content":{"rendered":"

Det er neppe noen hemmelighet at jeg er med \u00e5 driver diverse foretak. Blant annet Trygg og Sikker<\/a> som etterhvert har vokst seg s\u00e5nn passelig stor. Stor nok til at vi har begynt \u00e5 legge merke til at andre tar etter oss.
\nIkke bare tar de etter oss, av og til stjeler de fra oss ogs\u00e5. Det er mulig jeg en annen gang kommer til \u00e5 skrive mer om et alarmselskap som kommer til \u00e5 m\u00f8te v\u00e5r opphavsrettsadvokat i retten om ikke s\u00e5 alt for lenge. Men den saken er bare en del av dilemmaet jeg tenkte \u00e5 ta for meg.
\nDilemmaet er at jeg s\u00e5 veldig gjerne skulle ha skrevet en masse om det jeg etterhvert har l\u00e6rt om markedsf\u00f8ring p\u00e5 nettet. Jeg vet dette er kunnskap som andre ogs\u00e5 har bruk for, sammtidig har jeg etterhvert opplevd i det profesjonelle liv at \u00e5 fortelle for mye om hva som virker og ikke virker fort koster mer enn det smaker. Selskaper vi har trodd vi sammarbeidet med har plutselig begynt \u00e5 konkurrere med oss p\u00e5 omr\u00e5der de har f\u00e5tt vite om av oss, med metoder vi har fortalt dem om. (Ja, vi var nok i overkant naive n\u00e5r vi startet).
\nS\u00e5 refleksen har etterhvert blitt \u00e5 heller fortelle for lite enn for mye, eller iallefall \u00e5 fors\u00f8ke. Noe som igjen har g\u00e5tt utover blogging om diverse mer eller mindre geniale oppdagelser. \u00c6rlig talt er de vel ikke direkte geniale, men mer ganske hverdagslige – men allikevel av en verdi for de som \u00f8nsker \u00e5 f.eks. markedsf\u00f8re seg p\u00e5 nett eller benytte seg av «geriljametoder» for markedsf\u00f8ring. (M.a.o f\u00e5 mest mulig igjen for reklamekronene). Og nei, det har ikke noe med s\u00f8kemotoroptimalisering \u00e5 gj\u00f8re ;)
\nIdealisten i meg forteller meg at jeg burde dele s\u00e5 mye som mulig av det jeg oppdager, og at det vil komme tilbake i form av at andre deler sin kunnskap. I utviklingssammenheng har det nemlig f\u00f8ltes som om det er det som har skjedd. I annen forretningsvirksomhet virker det heller som om «samarbeidspartnere» og konkurrenter bare fungerer som svamper for oppsamling av informasjon – og at det eneste man f\u00e5r ut av \u00e5 dele med seg av informasjonen er at man svekker sitt eget selskap og kaster bort tiden man har brukt p\u00e5 \u00e5 tilegne seg kunnskap. Eller kanskje jeg har g\u00e5tt fra \u00e5 v\u00e6re naiv til \u00e5 v\u00e6re sv\u00e6rt skeptisk.
\nS\u00e5 i bunn og grunn lurer jeg p\u00e5 hvordan jeg skal f\u00e5 idealisten og forretningsmannen Bergersen til \u00e5 leve sammen. Noen som har et r\u00e5d eller to \u00e5 avse?<\/p>\n","protected":false},"excerpt":{"rendered":"

Det er neppe noen hemmelighet at jeg er med \u00e5 driver diverse foretak. Blant annet Trygg og Sikker som etterhvert har vokst seg s\u00e5nn passelig stor. Stor nok til at vi har begynt \u00e5 legge merke til at andre tar etter oss. Ikke bare tar de etter oss, av og til stjeler de fra oss […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-227","post","type-post","status-publish","format-standard","hentry","category-gpp"],"yoast_head":"\nDeling av kunnskap i n\u00e6ringslivet - et stort dilemma - Jarle p\u00e5 norsk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weblog.bergersen.net\/jarle\/2005\/12\/07\/deling-av-kunnskap-i-n\u00e6ringslivet-et-stort-dilemma\/\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jarle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/weblog.bergersen.net\\\/jarle\\\/2005\\\/12\\\/07\\\/deling-av-kunnskap-i-n%c3%a6ringslivet-et-stort-dilemma\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/weblog.bergersen.net\\\/jarle\\\/2005\\\/12\\\/07\\\/deling-av-kunnskap-i-n%c3%a6ringslivet-et-stort-dilemma\\\/\"},\"author\":{\"name\":\"Jarle\",\"@id\":\"https:\\\/\\\/weblog.bergersen.net\\\/jarle\\\/#\\\/schema\\\/person\\\/dc7cba7d98ae76b8d21763d6f4fcb89a\"},\"headline\":\"Deling av kunnskap i n\u00e6ringslivet – et stort dilemma\",\"datePublished\":\"2005-12-06T23:29:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/weblog.bergersen.net\\\/jarle\\\/2005\\\/12\\\/07\\\/deling-av-kunnskap-i-n%c3%a6ringslivet-et-stort-dilemma\\\/\"},\"wordCount\":442,\"publisher\":{\"@id\":\"https:\\\/\\\/weblog.bergersen.net\\\/jarle\\\/#organization\"},\"articleSection\":[\"gpp\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/weblog.bergersen.net\\\/jarle\\\/2005\\\/12\\\/07\\\/deling-av-kunnskap-i-n%c3%a6ringslivet-et-stort-dilemma\\\/\",\"url\":\"https:\\\/\\\/weblog.bergersen.net\\\/jarle\\\/2005\\\/12\\\/07\\\/deling-av-kunnskap-i-n%c3%a6ringslivet-et-stort-dilemma\\\/\",\"name\":\"Deling av kunnskap i n\u00e6ringslivet - 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