{"id":236,"date":"2006-03-01T23:14:33","date_gmt":"2006-03-01T21:14:33","guid":{"rendered":"https:\/\/weblog.bergersen.net\/jarle2\/?p=236"},"modified":"2010-10-18T22:41:51","modified_gmt":"2010-10-18T20:41:51","slug":"vellykket-m%c3%b8teforedrag-om-s%c3%b8kemotoroptimalisering","status":"publish","type":"post","link":"https:\/\/weblog.bergersen.net\/jarle\/2006\/03\/01\/vellykket-m%c3%b8teforedrag-om-s%c3%b8kemotoroptimalisering\/","title":{"rendered":"Vellykket m\u00f8te\/foredrag om s\u00f8kemotoroptimalisering"},"content":{"rendered":"<p>M\u00e5 si jeg ble sv\u00e6rt positivt overrasket over Roar Eriksen fra Online Services i dag og tror ikke jeg var alene om det blant de som har v\u00e6rt mer eller mindre skeptiske til firmaet siden en viss diskusjon for en tid tilbake.<\/p>\n<p>Roar viste seg \u00e5 v\u00e6re en mann som, iallefall tilsynelatende, har god peiling p\u00e5 nettrelatert arbeid. Og han brukte hele foredraget p\u00e5 \u00e5 gi en innf\u00f8ring i akt\u00f8rene i SEO-markedet i Norge, om forskjellige metoder som benyttes for s\u00f8kemotoroptimalisering og en kategorisering av disse i gruppene &laquo;juks&raquo;, &laquo;gr\u00e5sone&raquo; og &laquo;etisk&raquo;. Roar ser ut til \u00e5 v\u00e6re av den oppfatningen at man skal satse p\u00e5 \u00e5 benytte den etiske metoden og at det viktigste er \u00e5 f\u00e5 orden p\u00e5 CMS-systemene heller enn \u00e5 fors\u00f8ke \u00e5 lappe p\u00e5 problemene ved \u00e5 lage innhold p\u00e5 siden av den egentlige nettl\u00f8sningen for \u00e5 rette opp i problemer som blir skapt av nettl\u00f8sningen.<\/p>\n<p>Han kom i tillegg inn p\u00e5 hvilke kriterier som han mener (ingen har jo som kjent oppskriften p\u00e5 hvordan alt foreg\u00e5r, men noen er flinkere til \u00e5 gjette enn andre) fungerer for \u00e5 f\u00e5 bedre s\u00f8keresultat. Blant dem er slike &laquo;revolusjonerende&raquo; metoder som man f.eks. kan lese om p\u00e5 <a href=\"http:\/\/www.nettmarkedsforing.no\/2010\/10\/gratis-s\u00f8kemotoroptimalisering\/\">s\u00f8kemotoroptimalisering<\/a> (ikke kommersiell), i korthet er magien \u00e5 bruke validerende xhtml, ikke bruke &laquo;stygge&raquo; url&#8217;er (dvs. unng\u00e5 \u00e5 bruke for mange variabler i en query string, unng\u00e5 for dype strukturer etc), og GJERNE bruke meta keywords og meta description taggene p\u00e5 en ordentlig m\u00e5te.<\/p>\n<p>Helt til slutt i foredraget (som skulle ha v\u00e6rt 45 minutter, men som endte opp med \u00e5 v\u00e6re minst 90 uten at noen hadde noe i mot det) presenterte han ganske interessant statistikk som vi alle m\u00e5tte love \u00e5 holde for oss selv frem til den blir publisert en eller annen gang i n\u00e6r fremtid. Personlig ble jeg ikke veldig overrasket, men heller minnet p\u00e5 hvor lite interessante enkelte &laquo;norske akt\u00f8rer&raquo; faktisk er (i forhold til s\u00f8kemotorer).<br \/>\nTakk for godt foredrag Roar, presentasjonen er lagt ut som PDF dokument. Presentasjonen finner du link til i <a href=\"http:\/\/www.brukaropplevingar.com\/skemotoroptimalisering\/\">Are Hallands post om foredraget<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roar Eriksen holdt foredrag om s\u00f8kemotoroptimalisering p\u00e5 UX-meetup i Oslo i kveld. Foredraget ble mer interessant og matnyttig enn jeg hadde ante p\u00e5 forh\u00e5nd.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-236","post","type-post","status-publish","format-standard","hentry","category-foredrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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