{"id":240,"date":"2006-04-21T18:27:43","date_gmt":"2006-04-21T16:27:43","guid":{"rendered":"https:\/\/weblog.bergersen.net\/jarle2\/?p=240"},"modified":"2006-04-21T18:27:43","modified_gmt":"2006-04-21T16:27:43","slug":"s%c3%b8kemotoroptimalisering-skriv-for-malgruppen","status":"publish","type":"post","link":"https:\/\/weblog.bergersen.net\/jarle\/2006\/04\/21\/s%c3%b8kemotoroptimalisering-skriv-for-malgruppen\/","title":{"rendered":"S\u00f8kemotoroptimalisering: Skriv for m\u00e5lgruppen"},"content":{"rendered":"

Dette er mer et generelt tips som kan brukes innen all type markedsf\u00f8ring, men som veldig ofte ignoreres. Enten fordi man sitter for dypt i det man holder p\u00e5 med selv til \u00e5 vite noe om hva omverdnen bruker som begrep for det du driver med, eller rett og slett fordi man av politiske grunner \u00f8nsker \u00e5 kalle en saks for et klippeverkt\u00f8y (f.eks).<\/p>\n

Noen eksempler:<\/h2>\n
    \n
  1. Hos IBM mente man lenge at en laptop<\/strong> skulle kalles for notebook<\/strong>. Problemet er bare at de aller fleste bruker laptop som begrep for slike b\u00e6rbare maskiner og ikke laptop. Noe som resulterte i at IBM sannsynligvis tapte masse penger p\u00e5 kunder som aldri fant frem til b\u00e6rbare maskiner p\u00e5 deres nettsted.<\/li>\n
  2. Posten har ingen linker til porto<\/strong>. \u00c5rsaken er at de ikke liker ordet, og mener at ordet symboliserer en statlig avgift. Derfor kaller de listen over portotakster for «prisliste».<\/li>\n<\/ol>\n

    Skal legge til flere flotte eksempler, Nina Furu hadde mange gode p\u00e5 siste Netthandelsm\u00f8te i eForum<\/a>, som handlet om s\u00f8kemotorer som salgskanal (som for\u00f8vrig nesten ogs\u00e5 var tittelen p\u00e5 et seminar holdt av Dataforeningen<\/a> tidligere i \u00e5r).<\/p>\n

    Konklusjon<\/h2>\n

    Se tilbudet og tjenestene du tilbyr fra kundens st\u00e5sted. Bruk ord og uttrykk som kundene dine bruker for \u00e5 beskrive det du driver med. \u00c5 fors\u00f8ke \u00e5 innf\u00f8re nyord og uttrykk er iallefall ingen m\u00e5te \u00e5 f\u00e5 bes\u00f8kende p\u00e5.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Dette er mer et generelt tips som kan brukes innen all type markedsf\u00f8ring, men som veldig ofte ignoreres. Enten fordi man sitter for dypt i det man holder p\u00e5 med selv til \u00e5 vite noe om hva omverdnen bruker som begrep for det du driver med, eller rett og slett fordi man av politiske grunner […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-240","post","type-post","status-publish","format-standard","hentry","category-skemotoroptimalisering"],"yoast_head":"\nS\u00f8kemotoroptimalisering: Skriv for m\u00e5lgruppen - 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