{"id":243,"date":"2006-05-04T02:23:54","date_gmt":"2006-05-04T00:23:54","guid":{"rendered":"https:\/\/weblog.bergersen.net\/jarle2\/?p=243"},"modified":"2006-05-04T02:23:54","modified_gmt":"2006-05-04T00:23:54","slug":"a-skrive-for-nettet","status":"publish","type":"post","link":"https:\/\/weblog.bergersen.net\/jarle\/2006\/05\/04\/a-skrive-for-nettet\/","title":{"rendered":"\u00c5 skrive for nettet"},"content":{"rendered":"<p>Hvis du har snakket med meg om brukervennlighet vet du at jeg synes Jakob Nielsen er en overhypet gammel Xerox-forsker som bare gjennbruker forskning fra 70-tallet og som har overf\u00f8rt sin forskning fra den tid over p\u00e5 dagens nettsider &#8211; med varierende resultat.<br \/>\nJeg m\u00e5 kanskje revurdere min oppfatning. Iallefall hvis det er han som har publisert informasjonen p\u00e5 nettsidene &laquo;Writing for the web&raquo;. Dette er artikler som det kan v\u00e6re grei \u00e5 lese igjennom hvis du skriver for nett og \u00f8nsker \u00e5 gj\u00f8re det lettest mulig for andre \u00e5 f\u00e5 med seg det viktigste i det du skriver. Noe som er spesielt viktig hvis du faktisk selger varer eller tjenester p\u00e5 nett.<br \/>\n<a title=\"Writing for the Web\" href=\"http:\/\/www.useit.com\/papers\/webwriting\/\">UseIt: Writing for the Web<\/a><br \/>\nDette er neppe forskning som mange designere vil sette pris p\u00e5. Personlig har jeg ogs\u00e5 litt problemer med enkelte av resulatene av denne forskningen. F.eks. <span class=\"marker\">uthevning av tekst p\u00e5 denne m\u00e5ten.<\/span> &#8211; noe man ser oftere og oftere &#8211; spesielt blant de mer agressive nettmarkedsf\u00f8rerne.<br \/>\nDet er selvsagt andre m\u00e5ter \u00e5 fremheve tekst p\u00e5 ogs\u00e5 &#8211; som Jacob skriver p\u00e5 sine sider om \u00e5 skrive for nettet. F.eks. bold &#8211; eller ved bruk av linker, etc.<br \/>\nDet er kanskje heller ingen overraskelse at selgende tekst tester d\u00e5rligere enn informativ tekst. Dette er noe man ser i alle tester av tekst p\u00e5 nett. Informativ tekst vinner alltid over selgende &laquo;hyperbole&raquo; tekst.<br \/>\n[Via <a href=\"http:\/\/www.andreasandersen.net\/mediefunderinger\/index.php?p=267\">Mediefunderinger<\/a> &#8211; hvor Andreas Andersen skriver om at norske nettaviser lager elendige overskrifter.]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hvis du har snakket med meg om brukervennlighet vet du at jeg synes Jakob Nielsen er en overhypet gammel Xerox-forsker som bare gjennbruker forskning fra 70-tallet og som har overf\u00f8rt sin forskning fra den tid over p\u00e5 dagens nettsider &#8211; med varierende resultat. Jeg m\u00e5 kanskje revurdere min oppfatning. Iallefall hvis det er han som [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-243","post","type-post","status-publish","format-standard","hentry","category-markedsfring"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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