{"id":251,"date":"2006-08-30T10:16:48","date_gmt":"2006-08-30T08:16:48","guid":{"rendered":"https:\/\/weblog.bergersen.net\/jarle2\/?p=251"},"modified":"2016-10-21T01:19:38","modified_gmt":"2016-10-20T23:19:38","slug":"mer-om-nettkataloger-og-statistikk","status":"publish","type":"post","link":"https:\/\/weblog.bergersen.net\/jarle\/2006\/08\/30\/mer-om-nettkataloger-og-statistikk\/","title":{"rendered":"Mer om nettkataloger og statistikk"},"content":{"rendered":"

Jeg m\u00e5 si at det er med en viss tilfredstillelse jeg ser at flere kataloger etterhvert har tatt skrittet til \u00e5 bli med i TNS-Gallup unders\u00f8kelsen. Nettkatalogen og Internettkatalogen har innsett at det er viktig \u00e5 kunne vise til sammenlignbar statistikk og har v\u00e6rt med en stund n\u00e5.<\/p>\n

Men det er fortsatt mange akt\u00f8rer igjen som argumenterer med at pengene man m\u00e5 bruke hos TNS-Gallup er bedre brukt p\u00e5 markedsf\u00f8ring av katalogen. Kommer du ut for en telefonselger med slike argumenter s\u00e5 husk at \u00e5 drive en nettkatalog er en relativt kostnadseffektiv gesjeft – du har s\u00e5 n\u00e6r som ingen kostnad for produktet ditt – og du trenger bare betale provisjon til selgerene dine. Trekker man s\u00e5 fra litt for markedsf\u00f8ring m\u00e5 man v\u00e6re en SV\u00c6RT liten akt\u00f8r for ikke \u00e5 kunne p\u00e5koste ca. 25.000 kroner pr. \u00e5r for \u00e5 v\u00e6re med i TNS-Gallup. Tror du at pengene dine vil v\u00e6re s\u00e6rlig godt brukt hos de minste nettkatalogene? Is\u00e5fall har jeg en bro i Sahara til salgs..<\/p>\n

Tenkte jeg skulle vise TNS-Gallups siste liste – her er de katalogene som for \u00f8yeblikket er med i TNS-Gallup unders\u00f8kelsen. Oppdaterte lister finner du p\u00e5 TNS Gallup topplisten<\/a><\/p>\n

Nettkataloger – trafikk, kilde: TNS Gallup – uke 34:<\/h2>\n\n\n\n\n\n\n\n\n
Nettsted<\/th>\nUnike brukere <\/th>\n<\/tr>\n
Gule sider <\/td>\n\n
1.013.343<\/div>\n<\/td>\n<\/tr>\n
Kvasir<\/td>\n\n
776.834<\/div>\n<\/td>\n<\/tr>\n
Opplysningen 1881 <\/td>\n\n
195.845<\/div>\n<\/td>\n<\/tr>\n
Nettkatalogen<\/td>\n\n
160.103<\/div>\n<\/td>\n<\/tr>\n
Internettkatalogen<\/td>\n\n
142.310<\/div>\n<\/td>\n<\/tr>\n
Rosa Index <\/td>\n\n
21.831<\/div>\n<\/td>\n<\/tr>\n<\/table>\n

Noen kommentarer:
\nGule sider: Har vistnok en 70\/30 fordeling mellom s\u00f8k i hvite sider (privat) og gule sider (bedrift) – i f\u00f8lge en selger hos Eniro (som eier Gule sider)<\/p>\n

Kvasir: ca. 50% er friteksts\u00f8k i f\u00f8lge Kvasir.<\/p>\n

Tallene er basert p\u00e5 TNS Gallups definisjon av unike brukere.<\/a>: Unike bes\u00f8kende: Antall unike bes\u00f8kende p\u00e5 nettstedet. Unike bes\u00f8kende m\u00e5les ved antall cookies som svarer til antall personer der hver person bruker en datamaskin, browser eller unik adgangsprofil til browser eller nettverk og ikke sletter cookiene i rapporteringsperioden. TNS Metrix korrigerer for bes\u00f8kende som har sl\u00e5tt av cookie.<\/p><\/blockquote>\n

Det kan ogs\u00e5 nevnes at Startsiden har gratisoppf\u00f8ringer for bedrifter og har mer bes\u00f8k enn Gule sider (i uke 34 hadde Startsiden.no i overkant av 1.5 millioner unike bes\u00f8k).<\/p>\n

PS: Jeg har ingen tilknytninger til noen nettkatalog – annet enn som kunde. Mine meninger er basert p\u00e5 mine opplevelser og mine tanker som kj\u00f8per av oppf\u00f8ringer p\u00e5 nettkataloger og kj\u00f8per av markedsf\u00f8ring generelt p\u00e5 nett.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jeg m\u00e5 si at det er med en viss tilfredstillelse jeg ser at flere kataloger etterhvert har tatt skrittet til \u00e5 bli med i TNS-Gallup unders\u00f8kelsen. Nettkatalogen og Internettkatalogen har innsett at det er viktig \u00e5 kunne vise til sammenlignbar statistikk og har v\u00e6rt med en stund n\u00e5. Men det er fortsatt mange akt\u00f8rer igjen […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25,15,16],"tags":[],"class_list":["post-251","post","type-post","status-publish","format-standard","hentry","category-markedsfring","category-nettkataloger","category-telefonselgere"],"yoast_head":"\nMer om nettkataloger og statistikk - 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