{"id":256,"date":"2006-09-24T04:56:03","date_gmt":"2006-09-24T02:56:03","guid":{"rendered":"https:\/\/weblog.bergersen.net\/jarle2\/?p=256"},"modified":"2015-04-08T18:35:23","modified_gmt":"2015-04-08T16:35:23","slug":"vg-quicklinks-god-og-billig-markedsf%c3%b8ring","status":"publish","type":"post","link":"https:\/\/weblog.bergersen.net\/jarle\/2006\/09\/24\/vg-quicklinks-god-og-billig-markedsf%c3%b8ring\/","title":{"rendered":"VG Quicklinks &#8211; god og billig markedsf\u00f8ring?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"vg-quicklinks.gif\" src=\"https:\/\/weblog.bergersen.net\/jarle\/arkiv\/vg-quicklinks.gif\" width=\"233\" height=\"452\" align=\"right\"\/>Tydelig inspirert av Googles AdWords, Yahoos search marketing og Microsoft adCenter har VG opprettet sine egne tekstannonser.<\/p>\n<p>Alle skryter av hvor godt Google AdWords fungerer, s\u00e5 VGs Quicklinks m\u00e5 vel ogs\u00e5 v\u00e6re en god investering, sier du kanskje. Det er jo annonsering p\u00e5 norges st\u00f8rste nettsted for nyheter.<br \/>\nProblemet er at mens Google bruker et auksjonssystem hvor du kan by p\u00e5 s\u00f8keord og hvor mye du er villig til \u00e5 betale pr. klikk i deres s\u00f8kemotorer og innholdsnettverk &#8211; bruker VG et helt annet, og mye mindre lukerativt system, iallefall for annons\u00f8rene.<\/p>\n<p>P\u00e5 VGs side <a href=\"http:\/\/vg.jobb24.no\/quicklinks\/advertiseinfo.html\">om Quicklinks<\/a> kan du blant annet lese:<\/p>\n<blockquote>\n<ul>\n<li>Med lanseringen av VG QuickLinks \u00e5pnes det n\u00e5 opp et nytt, kostnadseffektivt annonseformat, for mindre kampanjer og spiss markedsf\u00f8ring.<\/li>\n<li>VG QuickLinks har potensial til \u00e5 v\u00e6re ledende p\u00e5 kost pr. visning, antall klikk og salgsutl\u00f8sende effekt, pr. krone investert.<\/li>\n<\/ul>\n<\/blockquote>\n<p>Du blir kanskje ikke overrasket om jeg sier at p\u00e5standene ikke n\u00f8dvendigvis er helt korrekte. Selv om det er vanskelig \u00e5 p\u00e5st\u00e5 at de farer med l\u00f8gn &#8211; for VG sier jo \u00abVG QuickLinks har <strong>potensial<\/strong> til \u00e5 v\u00e6re ledende p\u00e5 kost pr. visning, antall klikk og salgsutl\u00f8sende effekt, pr. krone investert.\u00bb &#8211; med trykk p\u00e5 potensial &#8211; for sannsynligheten er stor for at VGs Quicklinks ikke blir billigere pr. klikk og salgsutl\u00f8sende effekt enn f.eks. Google, Yahoo og MSN.<\/p>\n<p>Hvorfor? Vel, if\u00f8lge selgeren som kontaktet meg ang. Quicklinks koster en ukes visning av en tekstannonse p\u00e5 VGs Quicklinks kr. 10.000,-. For disse pengene f\u00e5r man (som selgeren var sv\u00e6rt ivrig til \u00e5 p\u00e5peke) i n\u00e6rheten av 600.000 visninger (vi runder av oppover, for \u00e5 v\u00e6re litt snille). Det gir en pris pr. visning p\u00e5 0,016 \u00f8re. Pris pr. visning er med andre ord lav. For en bannerannose m\u00e5 man typisk betale endel mer enn dette &#8211; og produksjon av banneren er ogs\u00e5 en ekstra kostnad man m\u00e5 regne med.<\/p>\n<p>Men visningen av Quicklinks sees neppe av mange &#8211; plasseringen er d\u00e5rlig og annonsene blir ikke plassert der de ville ha mest relevans i forhold til innholdet p\u00e5 siden.<\/p>\n<p>I tillegg er klikkprosenten utrolig lav. Selgeren jeg snakket med var \u00e6rlig nok til \u00e5 estimere antall klikk pr. annonse i l\u00f8pet av en uke til 1400. Og da blir det plutselig enklere \u00e5 sammenligne Quicklinks med betalt pr. klikk tjenester som Google. Quicklinks gir m.a.o. en kontaktpris p\u00e5 kr. 7.14 pr. klikk estimert &#8211; ettersom klikk-raten er avhengig av at de som faktisk ser annonsen blir interessert.<\/p>\n<p>Det er bare sv\u00e6rt konkurranseutsatte ord som koster over 7 kroner p\u00e5 Google. Hvilket vil si at hvis du er i en bransje som er sv\u00e6rt konkurranseutsatt &#8211; kan Quicklinks v\u00e6re en god annonseplass for deg. Det ser man da ogs\u00e5 p\u00e5 annonsene. Det er mange annonser for l\u00e5n, reise og mobilabonnement p\u00e5 Quicklinks.<\/p>\n<p>Personlig ville jeg ikke anbefale konkurranseutsatte akt\u00f8rer \u00e5 bruke Quicklinks heller &#8211; fordi klikkene du f\u00e5r er av sv\u00e6rt d\u00e5rlig kvalitet. De som klikker p\u00e5 Quicklinks vil i all hovedsak ikke v\u00e6re p\u00e5 jakt etter det du har \u00e5 selge, men heller litt nysgjerrige &#8211; og mindre sannsynlige til \u00e5 bli konvertert til kunder enn bes\u00f8kende som er p\u00e5 aktiv s\u00f8k etter et produkt (som de vil v\u00e6re hvis de kommer fra annonser p\u00e5 s\u00f8kenettverkene til Google, MSN og Yahoo).<\/p>\n<p><a title=\"Skisport p\u00e5 VG Nett\" href=\"http:\/\/www.vg.no\/sport\/ski\/\">p\u00e5 h\u00f8yresiden i sportseksjonen av VG kan du se ett eksempel p\u00e5 VGs Quicklinks<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VG Quicklinks &#8211; er dette en god m\u00e5te \u00e5 annonsere p\u00e5, eller bare enda en m\u00e5te \u00e5 t\u00f8mme annonsebudsjettet ut i l\u00f8se luften?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-256","post","type-post","status-publish","format-standard","hentry","category-markedsfring"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VG Quicklinks - god og billig markedsf\u00f8ring? 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