{"id":298,"date":"2008-04-14T13:39:37","date_gmt":"2008-04-14T11:39:37","guid":{"rendered":"https:\/\/weblog.bergersen.net\/jarle2\/?p=298"},"modified":"2008-04-14T13:39:37","modified_gmt":"2008-04-14T11:39:37","slug":"suksess-med-last-fm-og-amazon-com","status":"publish","type":"post","link":"https:\/\/weblog.bergersen.net\/jarle\/2008\/04\/14\/suksess-med-last-fm-og-amazon-com\/","title":{"rendered":"Suksess med Last.FM og Amazon.com"},"content":{"rendered":"

\"lastfm-amazon.jpg\"
\nPlateselskapene har i lang tid oppf\u00f8rt seg og kommunisert p\u00e5 en m\u00e5te som gj\u00f8r at det er klart og tydelig at de mener alle unge nettbrukere er pirater, uten vilje til \u00e5 kj\u00f8pe produktet de konsumerer.
\nSelskapene har vist liten forst\u00e5else for at mange av de popul\u00e6re netttjenestene for musikk p\u00e5 nettet, faktisk er med p\u00e5 \u00e5 promotere musikken. G\u00e5rsdagens radio og kassetter er i dag byttet ut med digitale tjenester for musikk. En av de mer popul\u00e6re er Last.FM, som har gitt musikkinteresserte en m\u00f8teplass hvor de kan oppdage musikk som ligner den de allerede liker, eller nye sjangere som de ikke har h\u00f8rt p\u00e5 f\u00f8r. Med dagens ensrettede radiostasjoner er slike tjenester neste den eneste arena unge har for \u00e5 oppdage ny musikk. Last.FM er dessuten en m\u00f8teplass hvor man m\u00f8ter andre som har interesser for musikk, og dermed ogs\u00e5 p\u00e5virkes at det andre har oppdaget.
\nLast.FM<\/a> har ikke v\u00e6rt spesielt popul\u00e6r hos plateselskapene. Men n\u00e5 kan de bevise at tjenesten faktisk promoterer kj\u00f8p av musikken som er tilgjengelig p\u00e5 Last.FM. Etter at Amazon.com inngikk samarbeid med Last.FM har Amazones omsetningen av nedlastbar musikk mer enn fordobblet seg<\/a>.
\nS\u00e5 sp\u00f8rs det om plateselskapene forst\u00e5r hva dette faktisk betyr. B\u00e5de plate- og filmindustrien har historisk sett hatt vanskeligheter med \u00e5 forst\u00e5 mulighetene med ny teknologi. For litt over 25 \u00e5r siden \u00f8nsket blant annet filmbransjen \u00e5 forby videospillere<\/a> – fordi de mente videospillerne var en trussel mot filmindustrien.
\nSitat:<\/p>\n

\nI say to you that the VCR is to the American film producer and the American public as the Boston strangler is to the woman home alone.\n<\/p><\/blockquote>\n

Platebransjens st\u00f8rste problem er at de i mindre og mindre grad er n\u00f8dvendige for distribusjon av musikk. De andre tjenestene som plateselskapene tilbyr – som markedsf\u00f8ring og finanisiering – er de heller ikke alene om \u00e5 kunne tilby.
\nBransjen ser nok problemene i horisonten. Allerede er det flere st\u00f8rre artister som har frigjort seg plateselskapene. Lansering av ny musikk viser ogs\u00e5 hvilke kanal artistene mener er best. R.E.M. og Radiohead lanserte blant annet sine nyeste album p\u00e5 nett f\u00f8rst, for deretter \u00e5 lansere platene via den «gamle kanalen».
\nDette forklarer nok mye av reaksjonene fra plateselskapene, som sannsynligvis sliter med \u00e5 omstille seg til den nye nett-hverdagen. For hvilken plass har de i verdikjeden i morgen? Bare et fordyrende mellomlegg? Eller en distribusjonskanal som ikke lengre kan ta 90% av den totale omsetningsverdien av musikken de distribuerer?
\nJeg er iallefall glad jeg ikke driver et tradisjonelt plateselskap i 2008.<\/p>\n","protected":false},"excerpt":{"rendered":"

Plateselskapene har i lang tid oppf\u00f8rt seg og kommunisert p\u00e5 en m\u00e5te som gj\u00f8r at det er klart og tydelig at de mener alle unge nettbrukere er pirater, uten vilje til \u00e5 kj\u00f8pe produktet de konsumerer. Selskapene har vist liten forst\u00e5else for at mange av de popul\u00e6re netttjenestene for musikk p\u00e5 nettet, faktisk er med […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-298","post","type-post","status-publish","format-standard","hentry","category-internett"],"yoast_head":"\nSuksess med Last.FM og Amazon.com - 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