This is nice, Farhad Manjoo at Wired has written an article about the Macromedian Bloggers
Macromedia calls this “the blog strategy,” and some see the company’s moves as the start of a trend. These days, it’s almost unfashionable for a self-respecting Webophile to not have his own blog; if Macromedia’s effort is any indication, soon a tech company that doesn’t embrace blogs may seem equally dated.
Branden Hall is quoted in the article, saying:
“Rather than try to make it feel like they’re astroturfing” — the practice of cooking up a grassroots campaign where none exists — “they say we work for Macromedia and this is stuff that we find interesting,” said Branden Hall, a programmer at Fig Leaf Software who has become a fan of the Macromedia blogs.
David Burrows’s Flash Blog is linked in the article as “others” ;-)
(And no, I am not gonna wine about not being linked in the article, saves me a lot of bandwidth lol).