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search engines

The evolution of Google ranking

Interesting piece on Google rankings by Rand Fishkin

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search engines

Norwegian SEO company banned from Google

Norwegian SEO company Prioritet has been banned from the Google index for going on four months now. Google has removed the SEOs web site from their index, and as of 5 days ago several of the SEO companies customers have been removed from the index.

Read more about Prioritet over at SEO SPAM Cops

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search engines

Google Analytics and why Google is giving away thousands of dollars

Google Analytics screenshot

Google has just launched its new service “Google Analytics”. Its an evolved version of the Urchin analytics system that you once had to pay up to $2500 a year to use.

So why has Google bought a business just to turn its thousand dollars a year service into a free service?

I think Google says it best themselves:

Google Analytics

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

To me it seems its all about Googles AdWords program. Google AdWords has become Googles life line, supplying most if not all of its revenue and making it a company larger than Coca Cola. Making sure to strengthen it makes good sense.

And even if you aren’t an AdWords customer you can use the statistics service from Google. The only limitation for none-advertisers is that their sites have to have less than 5 million page views a month. Which isn’t something that should be a problem for most smaller weblogs and sites.

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search engines

Search Engine video lectures

Seems like interesting lectures. Search Engine Watch writes:

Sergey Brin: The Video Lecture

Google execs are all over the place talking all things Google these days.

Several weeks ago Danny blogged about Professor Marti Hearst’s “awesome” UC Berkeley class featuring many presentations by some of the biggest names in the search biz including Battelle, Pedersen, Norvig, Dumais, Horowitz and MANY others. Even more exciting, all of the lectures are on the web and archived.

This past week it was Sergey Brin’s turn to speak to SIMS 141: Search Engines: Technology, Society, and Business.

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search engines

A little more about Google

Urs Hoelzle, VP of engineering at Google lets us in on some of the secrets of how Google can keep it search results fast and its service so reliable in this interview with CNet news.

Google’s secret of success? Dealing with failure

[Via The Unofficial Google Weblog]

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search engines

Search TV with Google

This is an interesting announcement through the Google Blog:

Google Video is a new product that enables you to search an index of transcripts from recent TV programs. It’s just an early-stage beta product at this point; you’ll only see stills and text snippets from shows that match your search terms, and you can only search shows from a few channels, dating back to December, 2004, when we started compiling the index.

Google promises to keep improving this early version of “video search”. As far as I can tell all the major American TV-channels are represented with transcripts. The question is how much Google will be allowed to share though this system – will we see a video search that will give us access to video segments as well as transcripts and screen shots?

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search engines

Search Engine Optimization

Norwegian blogger Lasse Dahl recently wrote about search engine optimization. The article is insightful and full of good advice of what to do and not to do: – S√łkemotoroptimalisering. Only problem: Its in Norwegian.

Arve Bersvendsen (another Norwegian) has taken the time to translate and expand on some of the advice in Lasses article. Its an article well worth taking a look at. Especially before spending any money on one of the zillion SEO companies out there. An “investment” that could soon become a great loss when your site is punished for search engine spam..

Virtuelvis: Search Engine Optimization

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search engines

How to get thrown out of Google

Virtuelvis writes about Googles decision to remove Radisson SAS (major hotel chain) from their search engine after intentionally spamming Googles database.

Spam and be punished

Norwegian digi.no is reporting as their main headline of the day that the Radisson SAS chain of hotels were thrown out of Google for Search Engine Spam.

The most interesting thing here is that the CEO of SAS Radisson knew about the spamming, and said the following (thank you to Virtuelvis for translating the norwegian quote):

We take this critique seriously, and will run this through our legal department once more. However, our IT departement in Copenhagen disagree with Google on what should and should not be allowed.

References:

Virtuelvis – Spam and be punished

Digi.no (norwegian): Ble kastet ut av Google etter triksing

E-guiden (norwegian): Radisson SAS driver omfattende juks for

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search engines

The official Google blog

Its been interesting to follow the Google Blog since its birth the 10th of may. Its still early days and just a few posts out. But when a large company like Google releases an official blog, its bound to be reactions.

Today Doug Edwards addresses some of the feedback this way:

Well, we managed to break rules with our very first couple of posts here. We started our blog with a post about recruiting and didn’t sign it. Then we changed it once it was up. You just don’t do that with a blog, according to half the Google staff and all the Blogger folk.

Seems like they are keeping their ears to the ground, which is always a good thing. Doug mentions that could expect Larry or Sergey to post to the blog too. That would really be a good thing IMHO.

You can read the full entry here: Whaddya mean, “we”?

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search engines

Google knowledge

I’ve been fascinated with Google since they first started offering their service. When they first started all the other available search engines was full of spam and it was almost impossible to find anything useful with them. Google revolutionised search engines with their new approach to search. So ever since I first saw them I have been curious to know how it all works.

Thought I would share some of the resources I have found that speaks about Google and how it works. If you have any good links, I really hope you will contribute them in the comments section.

The Anatomy of a Large-Scale Hypertextual Web Search Engine – probably the paper to read about how Google works, written by Sergey Brin and Lawrance Page (aka, the founders of Google).

How Google Works – is an article by GoogleGuide (not affiliated with Google). It also casts some light on how Google works.

More information about Google and other search engines can be found in my search engines category.