Mike Chambers followed up a posting on SwfNews about professional bloggers. While the though about people blogging as a profession is interesting, the discussion that it spawned on Mike Chambers weblog is even more interesting to me.
Personally I think Macromedia and other companies will be better of letting the people closes to the topic that is to be discussed handle the writing, rather than hiring professional writers. To me that is what blogging is all about, writing about what you know best and work with (at least for the tech blogs), rather than writing because that is what you know best.