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Googles only real competitor bought by Overture

In the news today (Google news): The purchase of AllTheWeb.com and its technology from Fast Search and Transfer to Overture Services Inc for 100 million US dollars.

That, just a week after they announced their takeover of the Altavista search engine. Its going to be interesting to see if Overture, which made its money from pay-for-placement search, will add more of the same to both AltaVista and AllTheWeb.

To me, it seems like AllTheWeb soon will be filled with pay-for-placement ads, and that it will become less of a competitor to Google.

[Via andersja’s blog]

4 replies on “Googles only real competitor bought by Overture”

@buscadores,

Sorry, Yahoo is not a search engine. It uses the data of other search engines, in the moment of Google. If you mean, because they bought Inktomi, then you are right!

Better we should say, three big ones:

Google, Fast-Altavista-(Overture) and Inktomi-(Yahoo)

About the Fast-Deal, I think, Overture will use Fast (Alltheweb) to have a good working and competitive search engine, where Adwords can be implemented in an easy and cost effective way. Altavista (I’m afraid) will be used as a test lab for new or specific algorithms.

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