marketing

Read how Google is helping cyber squatters make a living off of Google advertisers, against the regular advertisement programs terms of services and without the knowledge of their advertisers.

Bedriftsguiden and their lawyer has threatened me with suing me for damages. They claim I am in competition with them and that my writings about their service in my original blogentry Bedriftsguiden and their somewhat dodgy ways of marketing themselves are in violation with Norwegian marketing law. I know how this looks, I seem to be a magnet for letters from norwegian internet catalogs. I guess they don’t like the spotlight and digging I am doing on them – but lawyers and possible lawsuits will not stop me.

In 2004 I wrote in my norwegian blog about the norwegian internet catalog Nettkatalogen and their phone sales staff making unsustainable and false claims (Norwegian blog: Nettkatalogen bedriver useri

This is cool news. Google is testing a new ad format that allows the user to spesify what kind of ads he/she wants to see. I bet this will give the Google Adwords advertisers better click-throughs, more exposure and even better targeting. And the benifits for the user is also self evident. This is one of those kind of ideas that when you see it happen, you say “oh, of course – thats obivous”. You can see it in action right now over here. [Via InsideGoogle]