Author name: Jarle Dahl Bergersen

Some interesting thoughts about what the net is doing to marketing. gonzo marketing What replaces mass market, broadcast advertising is Locke’s “gonzo marketing”, which is not really marketing but “market advocacy” through participation, sponsorship and support. The internet replaces the us-and-them relationship (creative people broadcasting to couch potatoes) with a network of conversations, which is all markets are, really. Photodude has written some interesting commentary on trying to pitch gonzo marketing to the average company. For me personally it hits home with the relationship I see between the Flash community

Not a big surprise that the Wired article about Flash Blogging spawned a lot of comments from the Flash Blog community. Among the more interesting comments were Branden Hall’s Wired Up and Blogging, with comments from some other well known Flash bloggers, and Mike Chambers comments about the Flash blogs: It was John Dowdell who really drove the idea internally at Macromedia. Also, David Burrows’ FlashBlog really helped me to realize how useful a tool the weblogs could be. When it comes to negative feedback, Meg Hourihan aka Megnut has

I love the Flash weblog community, and the way Macromedia is interacting with the Flash community these days. I hope they won’t kill of the experiment they are running right now with the weblogs. Mike Chambers set up a very interesting interview with the Flash Team Product Managers, or to be exact, with Jeremy Clark and Troy Evans. The most interesting part is that the questions they answered were questions asked on the forums of Were-here.com Interview with Flash Team Product Managers

This is nice, Farhad Manjoo at Wired has written an article about the Macromedian Bloggers Flash: Blogging Goes Corporate Macromedia calls this “the blog strategy,” and some see the company’s moves as the start of a trend. These days, it’s almost unfashionable for a self-respecting Webophile to not have his own blog; if Macromedia’s effort is any indication, soon a tech company that doesn’t embrace blogs may seem equally dated. Branden Hall is quoted in the article, saying: “Rather than try to make it feel like they’re astroturfing” — the

This is nice to see, Macromedia has the Certified Macromedia Flash MX Designer program running already. I miss the developer certification, but I am sure its just around the corner. Would love to get some more word on the other upcoming certification programs for the rest of the Studio MX products. [Via Flash Blog]

John writes about the buffer overflow in the Flash 6 player revision 23 Nice to see John coming aboard with comments about the buffer overflow. from what I see both of these are reading buffers. Even if you could pass bad code to the Flash Player this way, it still can’t break out of its sandbox I still think there is lacking information from Macromedia, the technote at Macromedia Security Center is just linking to a Reuters news story and not giving any indepth facts about it. (Which John is